List of products by brand Eden Park
The brand was founded in 1987 by rugby union players (Franck Mesnel, Éric Blanc, Philippe Guillard, Yvon Rousset and Jean-Baptiste Lafond) from the Racing club de France.
It takes its name from the New Zealand stadium where the All Blacks play, Auckland's Eden Park where the first rugby world cup final was played in 1987, featuring France and New Zealand.
When in 1987, Franck Mesnel envisioned creating a rugby-inspired ready-to-wear brand, reflecting the premium French lifestyle, the name Eden Park and the pink bow tie for logo were obvious choices. .
This attitude was part of the enormous demand they forced themselves to adhere to, both on the game and on appearance.
The brand is present in around thirty countries.